How data-driven decision-making can inform the channel

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Data-driven decision-making can help a business predict how a market will change, what demands customers will place on their vendors and suppliers, and how the broader economic climate could impact each business decision.

Every business in the channel can collect vast quantities of data about its customers and the wider markets they operate within. Performing data analysis on this information for tangible and actionable data-driven decision-making should be a core focus for channel businesses looking to achieve sustainable transformation and capture profit over the long term.


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