As data has become a more important asset, the term ‘data-driven’ has become something of a buzzword.  But what does data-driven mean in business in practical terms? In order to be meaningfully data-driven, businesses have a number of criterias to meet and must have a solid data management strategy in place. 

There’s a key difference between having access to quality data and using this to properly lead business decision-making. New technologies such as AI may also play a role in the mix when it comes to data-driven decision-making – the business benefits of AI-powered analytics are numerous – but at its core this is a strategic issue.


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